ADDIS ABABA, July 9 (Xinhua) -- The Ethiopian government launched a digital platform dubbed "VISIT ETHIOPIA" on Tuesday, aiming to simplify travel bookings for tourists and bring related services into a single online marketplace.
Jointly developed by Ethiopia's Ministry of Tourism and the Information Network Security Administration (INSA), the platform is designed to better promote the country's diverse tourism resources through digital technology.
Speaking at the event in Addis Ababa, the capital of Ethiopia, Minister of Tourism Selamawit Kassa said the platform will provide a one-stop booking service for tourists and promote Ethiopia as a preferred destination by showcasing tourist attractions and offering practical information.
"The platform is intended to effectively promote Ethiopia's tourism resources, destinations, products and services; provide tourist information in simple and accessible ways; create seamless market transactions; and gather feedback from visitors," Kassa said.
Highlighting the importance of adopting innovative technology to enhance the competitiveness of Ethiopia's tourism sector, Kassa said that the platform also offers up-to-date information on visa requirements, currency exchange and telecom services for international tourists.
"We aim to make 'VISIT ETHIOPIA' the most suitable platform for international tourists, ensuring its sustainable use and continued enhancement," Kassa added.
Ethiopia has 12 United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage sites, recognized for their cultural and natural significance. ■